Search Engine Optimisers
Friday, June 11th, 2004
I seem to have fallen off the weblogging horse and I’m having trouble getting back on. However, with a bizarre “free period” at work (lets see if this lasts until the end of this entry) and no next actions (GTD, I’m waiting for other people on a number of projects), I’ll attempt to kick start the process.
Two linked links. Tom Coates on search engine optimisers and Anil Dash on “Nigritude Ultramarine”:http://www.dashes.com/anil/2004/06/04/nigritude_ultra. I couldn’t muster the energy to write about “Nigritude Ultramarine”:http://www.dashes.com/anil/2004/06/04/nigritude_ultra which was about gaming a game and in the end utterly pointless. However, Tom is the one talking a lot of sense.
bq.:http://www.plasticbag.org/archives/2003/06/against_search_engine_optimisers.shtml Search optimisation isn’t really about optimising for a search engine at all. It’s about making good quality, cleanly designed, semantically-constructed sites that people want to read, that people can link to and which people can get the gist of in a few seconds.
And search engine optimisation companies are not really about making a site better, but about making money.